Apple Event 2025 Live Updates: iPhone 17 Launch & More

Apple’s “Awe Dropping” event on September 9, 2025, at its Cupertino headquarters has captured global attention, introducing a slew of next-generation products and breakthrough features. Here is a real-time summary of the most important announcements and updates as they unfold.

Event Timing and Live Stream

- The Apple Event 2025 kicked off on September 9, 2025, at 10 AM Pacific Time (10:30 PM IST), streamed globally via the Apple website, YouTube, and Apple TV app.

- Apple CEO Tim Cook and the executive team hosted the keynote from the Steve Jobs Theater at Apple Park.

iPhone 17 Series: New Models and Innovations

- Apple unveiled four models in the iPhone 17 series: the standard iPhone 17, 17 Pro, 17 Pro Max, and the all-new iPhone 17 Air.

- iPhone 17 Air is the thinnest iPhone ever, at just 5.5 mm, and replaces the previous “Plus” model, offering a larger display in an ultra-slim body.

- All variants come with Apple’s blazing-fast A19 chip, while Pro models feature the A19 Pro, built using 3-nanometer technology for improved efficiency and performance.

- Notable upgrades: A redesigned camera system for Pro and Pro Max, including a 24MP front camera, longer battery life, and brighter ProMotion displays across the lineup.

- The new “Liquid Glass” design language debuts with iOS 26, featuring more transparent and dynamic interfaces.

Apple Watch Series 11, Ultra 3, and SE 3

- Three new Apple Watch variants are released: Series 11, Ultra Gen-3, and an updated Watch SE 3.

- Series 11 debuts with Apple’s new S11 chip, improved health tracking, and a brighter, more durable display; Ultra Gen-3 focuses on performance for outdoor and adventure activities.

- Updates emphasize battery life, durability, and performance, refining last year’s major redesign.

AirPods Pro 3: Better Audio and AI Features

- The AirPods Pro 3 were introduced, promising twice the noise cancellation, improved audio quality, longer battery life, and breakthrough live translation capabilities powered by Apple Intelligence.

- The new AirPods Pro 3 are engineered to widen the soundstage and feature “the best fit ever,” according to Apple.

- Two users can now leverage real-time translation while communicating in different languages.

Other Highlights

- All new iPhones, Watches, and AirPods support the latest Apple ecosystem features for seamless integration.

- The iPhone 17 Air uses Apple’s first in-house modem chip, trading some battery and camera performance for its ultra-thin design.

- Major updates to privacy and Ultra Wideband chip features are emphasized in today’s keynote.